What makes this boutique watch brand tick? Let’s pop the back case off and have a look.
The Magrette online shop makes use of Shopify but is running on a custom built system that offers greater customisation and features.
My collaboration with Magrette goes way back to 2007 when Dion McAsey and I were directors in one of New Zealand’s earliest digital design agencies, Styrofirm.
Dion had the vision to create a distinctly New Zealand watch brand, and by incorporating his love of the ocean and outdoor pursuits saw that vision realised in Magrette Timepieces. Helping shape that journey, I have been and continue to be, responsible for Magrette’s design, print, marketing, and a fully tricked-out e-commerce website.
Magrette is a New Zealand brand that proudly shows its Māori heritage.
A solid email marketing strategy has been in place since day-one, and Magrette customers are kept informed of new products and promotions through these creative newsletter designs.
I created these stunning ads which ran in the printed edition of Oracle Time magazine. Previous ads also appeared in Air New Zealand’s inflight magazine, Kia Ora.
Any questions? Give me a shout.